- interactive conductor is using augmented reality object recognition to track a baton,
- baton is recognised as a augmented reality baton,
- users are trying to draw the shapes of the new Audi car,
- precfect moves were inducing symphony, the wrong ones on the other hand cacophonic sounds,
- application was developed on demand for new Audi model launch as a part of the wider campaign “Conductor of progress”.
Client: Audi // Creative and game: DRAFTFCB Pan // Interactivity: UNIKI
BRAND POSITIONING, EVENT, IN-STORE, ON DEMAND, SINGLE-USER