INTERACTIVE CONDUCTOR

  • interactive conductor is using augmented reality object recognition to track a baton,
  • baton is recognised as a augmented reality baton,
  • users are trying to draw the shapes of the new Audi car,
  • precfect moves were inducing symphony, the wrong ones on the other hand cacophonic sounds,
  • application was developed on demand for new Audi model launch as a part of the wider campaign “Conductor of progress”.

Client: Audi // Creative and game: DRAFTFCB Pan // Interactivity: UNIKI

Features:

BRAND POSITIONING, EVENT, IN-STORE, ON DEMAND, SINGLE-USER